Why is branding an investment?
1. Great branding takes time
I start out by sending every client 4 concepts for their primary logo. Sending multiple concepts gives my clients the opportunity to choose the exact design that will be the foundation for their brand. I go off of my client's mood-boards and brand visions to create these initial designs; this is why I have each client fill out my booking form in detail, so I know exactly what my client is looking for. This is really important in the branding process and can reduce the amount of revisions they may need. Once a primary logo is approved, I move on to the actual brand proposal which includes all other designs: secondary logo, favicon, brand marks, brand patterns, color palette, typography pairing, the brand guidelines, and brand presentation. The brand guidelines help my clients understand where/how to use all of their design elements. I also include mock-ups in the brand presentation and This helps my clients visualize how their brand will be used.
2. The experience and expertise that the designer brings to your project
I have been designing for the past 8 years, and received my Bachelor's of Fine Arts degree. I also took many design courses in my college career and took on numerous design gigs, which helped me better refine my skills. I've developed my own style through out the years, and this is what attracts clients to my work. Each project I get to work on helps me get better as a designer, and this is why prices tend to increase over time.
3. Design has value
Designers bring so much creativity to each project, and creativity itself has a lot of value. Working with a brand designer means that you will be able to achieve the exact look you want for your brand, and this is important because it will show why your business is unique and attract your ideal customer base.
4. Running a design business comes with many expenses!
Any business owner knows just how expensive it can be to run a business. On a monthly basis I'm paying for my design programs (Adobe Illustrator & Adobe Photoshop), bookkeeping services, mock-up images, font licenses, advertising, website domain and hosting, and other miscellaneous supplies. All of these things add up very quickly.
What branding services do you offer?
I offer four branding packages (please see my services page)
How long will it take to receive a response after submitting my form?
I usually try to respond the same day, but it can take up to 24 hours to receive a response from me.
What is the timeline for a project?
the time it takes for each branding package is different and can range from 4-12 weeks.
Do you offer a payment plan?
Yes! every client pays a 50% deposit to reserve their project start date. the other 50% is due when the project is complete.
Do you offer logo design by itself?
I get this question a lot, and the answer is no. In the grand scheme of things, a full brand identity will make your business look experienced. Only having a logo to represent your business won't give you the opportunity to grow or put your business in the position of getting recognized.
What file formats will I receive?
.ai, .eps, .png, .jpeg, & .pdf